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The growth of e-commerce and online buying trends has altered consumer purchasing patterns all around the world. I’m quite sure they don’t need an introduction, but Amazon is one of the major digital companies that has revolutionized the retail industry. Almost anything is available on Amazon, including electronics, clothing, tools, baby supplies, and home renovation items. In reality, Amazon disrupts and has a significant influence on established firms in practically every field it enters.

But what about the market for diamonds and wedding rings? Has Amazon established a strong marketplace where customers may purchase diamond rings? Does Amazon provide decent diamond jewellery offers, or are the prices a value trap for uninformed buyers?

This article will examine Amazon’s offerings and how they stack up against those of other online retailers. To determine how well Amazon performs in the sale of engagement rings, we will examine product quality, pricing, and shopping convenience.

Why Do People Think It’s a Good Idea to Buy Jewelry on Amazon?

The online marketplace can be compared to Amazon. Everything you can think of is sold there, including books, toys, clothing, gadgets, and anything else. Silver, gold, and diamonds are all mentioned in the jewellery section, with categories for men and women, prices, and even purposes. When it comes to purchasing an engagement ring, we are talking about costs that reach into the four- or even five-digit range since diamonds are pricey. Naturally, many customers may experience some mistrust and concern due to the hefty price tags.

However, one important factor in Amazon’s success is the meticulous work it put into making sure customers are protected. Additionally, they are a business that most consumers are already familiar with and trust.

Because of their enormous sales volume, e-commerce platforms like Amazon can operate with low-profit margins. This gives individuals the impression that they may get diamond jewellery at “better prices” (although this is a misconception). Additionally, Amazon provides a money-back guarantee for purchases of jewellery, removing the risk for the customer. You may always return a product for a refund if you’re not happy with it. And last, Amazon could be appealing to those who want to finance a big purchase without paying a lot in credit fees. For purchases over a particular value, they provide a flexible financing system that allows customers to pay with a zero-interest payment plan.

The Dirty Secret of Purchasing Diamond Rings from Amazon

If you anticipate your Amazon shopping experience to be hassle-free, you are in for a major shock. Contrary to what most people believe, Amazon.com is one of the worst sites to purchase a diamond engagement ring. Why?

That is a result of the listings’ hazy names and deceptive product descriptions. These are frequently made with the intent of misleading buyers about the diamond’s quality.

For the avoidance of doubt, Amazon does not offer diamonds, in contrast to other internet jewellers. Instead, independent vendors post their products on Amazon and utilize it as a platform to connect with customers. And I object to the way the product information is presented. Do you notice that each of these items features a ring with a nearly perfect centre diamond when you look at the listings? After that, read the descriptions and consider how little clarity the gems have. I can assure you as a specialist in the field that an I2 diamond will never resemble anything you see in the listings.

In addition to flagrant falsification of product photos, there are further issues including questionable certificates (or grades, as Amazon sellers prefer to refer to them), ambiguous specs, and fraudulent reviews. Even while looking for diamond jewellery, I’ve come across postings only to discover that what is being sold is a diamond imitation. When vendors list cubic zirconia jewellery as CZ diamonds or inexpensive diamond rings, it just causes so much confusion for the customer! When purchasing a diamond ring on Amazon, there are several dangers that you should stay clear of as a customer. It makes me feel uneasy that you have to always be alert to prevent being taken advantage of.

Where to Buy: Amazon.com vs. Professional Jeweler?

While it’s possible to discover better deals and lower pricing on a variety of lifestyle items while shopping on Amazon, diamond jewellery won’t be less expensive there. Due to the inferior quality, you are receiving, they appear to be inexpensive.

We recommend In Shanti Jewellers’ case, jewellery is not a commodity but a display of artistic talent, and their amazing collection of jewel pieces perfectly balances old allure with modern allure. Shanti Jewellers wants to be an essential part of the journey of the Indian lady by creating designs that capture the beauty and joy of key milestones in her life. As the premier and best diamond jeweller in Chandigarh, they are aware of the distinctive requirements of each local bride, which served as the impetus for them to design unique wedding collections that catered to all Indian communities.